The Italian lingerie brand Intimissimi will open a new outlet in Westfield Stratford City shopping centre in east London this month. The store will sell underwear and accessories, including their new item “the perfect bra” sponsored by Russian supermodel Irina Shayk.

The lingerie brand is currently expanding in the UK and the new Intimissimi shop at Stratford City will be the group’s 6^th store in London.

Intimissimi was launched in Italy in 1996 and quickly became very popular for its sexy yet comfortable designs. The Stratford store will offer lingerie, bras, nightwear and accessories. Best sellers include the push-up bra, Pastel Colour and floral designs modelled by Tanya Mityushina.