When the new Westfield shopping centre opened in White City (Shepherd’s Bush), West London, at the end of October 2008, it was the biggest shopping center in London, boasting around 265 shops, including upmarket boutiques and designer labels, 50 restaurants and a 14 screen multiplex cinema. Thousands of shoppers raced to this new shopping temple within the first weeks. Now Westfield is doing it again, bigger and better in Stratford, East London.
Westfield Group, the experienced mall developer, is set to do it all over again in London Stratford, only this time it will be even bigger and even better. The brand new £1.5 billion Westfield Stratford shopping centre development is due to open by the end of 2011 and and it is set to become Europe’s largest mall. It will right next to the Olympic Stadium and will serve the London Olympics in 2012 and create a great focus for visitors coming to London as well as for the local community. There will be easy access from the London Transport system, as well as 5,000 parking spaces within the shopping center.
Westfield Stratford will cover 1.9 million sq ft across 300 shops and restaurants, taking up 10% more space than the Westfield Centre in West London. In fact, it will be so vast that the new area will have its own postcode. The new Westfield Stratford postcode will be E20 while Stratford is E15. As well as designer shops, big high street names and bars and restaurants, Westfield Stratford will dedicate 10% of the total number of retail units to independent retailers, in the hope of creating a unique feel and help develop new trendy shops. Not only are they planning ahead to create an arty and trendy vibe, they are also building an art gallery within the shopping centre.
Fifty per cent of the units have already been reserved by major retailers such as John Lewis, Marks & Spencer, Waitrose, Boots and H&M. Through the recession, most investors have maintained their units and are hoping for a great success of the London Olympics.